Vogue china pdf download

Despite the photoshoot championing Eastern models, it is worth noting here that the photographer and stylist are both Western, underlining the continued global dominance of Western fashion practitioners.

Again, by profiling Chinese models alongside international models and thus the repetitive performance of new Chinese faces, Vogue not only shows that China is capable of producing top- quality models, moreover that Chinese beauty ideals are being celebrated worldwide too.

Simultaneously, through the rise of social media, Chinese models have been able to garner global fan bases Vogue Stylemaker It is essential to detail Chinese definitions of beauty ideals and cultural differences in beauty standards. Cultural differences in beauty standards are enforced by which Chinese models are seen as beautiful. One of the most significant beauty standards is eye shape, as the data reveals that the myth Vogue creates through its beauty editorial through positing that large eyes are desirable.

Due to celebrity influence and the cultural belief that bigger eyes will lead to a better career and marriage, double eyelid surgery is one of the most popular cosmetic surgery procedures in China and is only increasing in popularity Zhou Asian ethnicity model Meble Tin significantly has tanned skin and freckles, unusual Chinese beauty traits; however she is shown wrapped in surgery bandages and the facing pages throughout the shoot show surgical equipment.

Each caption details the cosmetic procedure shown, highlighting the educational role Vogue plays and signifies its approval and legitimisation of these surgeries to attain the ideal body.

One image significantly indicates a face lift as tape holds one side of her face back, giving a larger eye. As is common fashion editorial practice, through the repetitive choice and usage of models with a specific body type, the ideal body shape is thus presented as young, slim, tall and elegant.

Vogue also includes diary entry style features about her global fashion life, thus signifying their pride in Chinese aesthetics being celebrated internationally. Significantly, perhaps in tune with global trends for calls for increased diversity in the fashion industry, Vogue China dedicates the February to Age.

However the shoot uses three international models and one Asian ethnicity model Yumi Lambert , this lack of diversity in a shoot entitled diversity, underlines the fact that diversity is still to be fully embraced by Vogue China and the myth of femininity being synonymous with youth and slender body shapes continues.

Due to historical associations between tanned skin and impoverished agricultural labourers, white skin has been desirable in China for centuries and this preference continues to this day. Grimmelmann has a wide-eyed look, drawing similarities to a doll, while her peroxide blonde hair and white skin is emphasized by the image of an egg on each facing page, connoting that egg-shell white skin is desirable. This historical feature is also significant as it reveals that beauty ideals towards skin tones have not evolved over time.

However the data also reveals that attitudes towards skin tones may be diversifying slightly. In all three shoots it is significant though that the bronzed model is Caucasian, and the shoots are all produced by Western teams, thus signifying that bronzing is still seen as a Western trend. It is significant that both models are styled as deeply suntanned, as it connotes that bronzing can be for both Chinese and Western women, while the frequent usage of beaches alongside bronzed models shows that Vogue still associates bronzed skin tones solely with vacations rather than regular daily life.

The data reveals cultural attitudes and ideologies towards modesty. These differences are denoted and embodied by the choice of models: Western models more frequently pose in revealing clothing compared to Chinese models. However it is significant that both the photographer and stylist are Western. One image encapsulates this contrast succinctly; the Caucasian model poses in a highly sexualised and provocative pose while the Chinese model stands behind her fully dressed.

Thus the data shows that Vogue represents and enforces cultural attitudes towards acceptable forms of nudity. Through the usage of Caucasian models the data reveals attitudes towards definitions of beauty being interlinked with Western beauty standards. The data reveals that out of the issues analysed, Chinese models appeared 74 times, while Western models appeared 64 times n. It is highly significant that the top three cover models are all Chinese: Du Juan appears the most at 11 times, Liu Wen appears eight times, and Sun FeiFei appears six times.

However it is useful to note here that these Chinese models often appear in groups such as the launch issue starring Du Juan alongside four other Chinese models but the main visual focal point is Australian model Gemma Ward. The data reveals that since the launch issue Chinese models appear more in editorial, and the September issue, the most important issue annually, has featured Chinese models on its cover every year since excluding The usage of blonde models in the beauty section is crucial too, as it is well documented that Western and Eastern skin is different.

The preference for specific beauty traits is also reflected in the ratio of Western models to Chinese models. In photoshoots that use a mix of both Western and Eastern models, more Western models are used. Despite the dominance of Western models, the data reveals content that depicts Western and Chinese models on equal footing.

The December has one of the most experimental layouts from the data range, as the issue is split in half thus using two front covers. English model Gabriella Calthorpe poses with Chinese-Canadian model Stephanie Shiu, both models are painted white, thus indicating the title refers to a futuristic beauty trend.

However what is significant here is the fact that Vogue has posited a notion that these are the faces of the future and this includes a Chinese ethnicity as well as a Western model who both embody different beauty traits, highlighting that for Vogue China the future will be inclusive of a more diverse beauty spectrum.

A more progressive and diverse definition of beauty traits is emerging, and cultural attitudes towards desirable skin tones may also be diversifying. However traditional ideals towards whitening persist, and the repetitive choice and usage of models with specific traits and ideal body shapes encourage the continuance of traditional beauty ideologies. Vogue China represents and enforces cultural attitudes in regards to forms of nudity, as well as reinforcing cultural differences in regards to skin tones.

Despite beauty definitions continuing to be interlinked with Western beauty standards, through the increased repetitive portrayal of Chinese models on equal parring with international models, Chinese beauty traits are shown to be celebrated and desirable. Vogue China posits that the faces of the future can be more diverse and include both Western and Chinese beauty traits.

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Donald, S. Positions: East Asia Cultures Critique, 17 3 , — Evans, H. New York: Continuum. Fan, J. Feng, Y. Journal of Magazine and New Media Research, 10 1 , 1— Web icon An illustration of a computer application window Wayback Machine Texts icon An illustration of an open book. Books Video icon An illustration of two cells of a film strip.

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Vogue is a fashion and lifestyle magazine covering many topics including fashion, beauty, culture, living, and runway. Vogue began as a weekly newspaper in in the United States, before becoming a monthly publication years later. Media Type Media Type. Year Year. Collection Collection. Creator Creator. Language Language. This is a collection of scans of the original pages of the Vogue Mexico interview with Angelique Rockas, July issue. The scans cover the Cover, the index , text of the interview itself with photographs.

Includes bibliographical references p. Vogue December Topics: fashion, foie, vogue, photographed, courtesy, editor, lawrence, director, gras, vuitton, vogue Vogue October Topics: vogue, lupita, kors, fashion, photographed, musk, editor, director, makeup, october, vogue october, Vogue July USA Topics: cara, fashion, michele, vogue, gucci, director, mosby, editor, enrique, vogue july, senior vice, Vogue Living December Topics: design, designer, vogue, art, interior, vintage, melbourne, alessi, living, visit, conde nast, Vogue March USA Topics: vogue, fashion, swift, galliano, ivanka, harrison, photographed, maja, norris, vogue march, saint Vogue December AU Topics: vogue, chanel, fashion, december, jolie, fragrance, jewellery, packer, beauty, selection, jolie